If you are a business owner, then you have probably heard the term "local SEO" and if you have, you have probably wondered; what does local SEO really mean? What does it consist of? Why do you need it?
What Type of Business Do You Own?
If your customer base consists mainly of local clients, you need locally based SEO which consists of map listings coupled with organic Google top 10 rankings. This could be for restaurants, retail stores, doctors/dental offices, lawyers and even local ad agencies. Any company that generates its revenue from the local population. If you have a physical address in your local area then gearing your SEO campaign toward local is always best.
On-Page SEO and the Factors That Matter
Highly quality content that people want to read on your website should come as a priority to you. It is a major-player in what makes your page worthy of a high-ranking search result position in 2018. Google isn't dumb, they analyze and grade web content every second of the day and want to serve up the best and most relevant content to their searchers which are your ideal customers. So, it's obvious that it is of great importance to fill your page with quality-relevant content.
What is quality content? Much like the business markets, information is directly affected by two factors; supply and demand. The carefully constructed content should supply the largest demand when done correctly. This can consist of, informative articles, competitive articles, or it could be a video, image or text. All these forms of content must target your quintessential customer. Ranking for these keywords is very important in your local industry. With our help, we will rank for these important keywords that ultimately will bring you more leads and sales.
Off-page SEO consists of the techniques used to help your website climb that search engine ladder into a higher ranking position on the search results page. There are several people who associate off-page SEO with link building, but that isn't all that it consists of. Essentially, it has to do with methods of promotion.
Off-page SEO, unlike On-page SEO, refers to advertisement and other activities, outside of your webpage. Some examples are:
At Brandow Digital, we look at these factors in extreme detail, because we understand the important benefits that come with off-page SEO. Off-page SEO is important for a number of reasons. Search engines; have but one goal; to return the best and most relevant results to the searcher. To do that, there are a number of factors that they consider. This will also give them great indication into how the World Wide Web and its users perceive a particular webpage. Useful websites are more likely to have links from other websites; it's even more likely to be mentioned on social media sites, making it more likely to be seen and shared among communities of like-minded searchers.
What is Link Building?
Think of links as the streets within a city. They provide you with the routes that you need to get from destination A to destination B. The use of link data has been refined, time and time again, since the late 1990's. Complex algorithms are the methods that are used to build and compile link data. Links are not everything in SEO, but search engine professionals have attributed a large portion of these algorithms to factors directly related to links.
Online Local Citations
This term is defined as mentions of your business and its address within other webpages. For example, the yellow pages directory would be an online local citation. While there is a mention of your businesses name and a phone number listing, there isn't always a link leading to your webpage. These are key components in the ranking systems algorithms.
Our advanced SEO knowledge is second to none and our understanding of lead generation marketing is superior to our counterparts. Keeping up with the latest Google algorithm changes for our clients and testing tried and true strategies to keep you at the top of the Google results pages is our main priority.
We hope that you have found this information to be helpful, and as always we are available to answer any remaining questions that you may have.